by Jeanette West
The Business Association of Chase Creek AZ (BACCA) unveiled a new Clifton Tourism brochure and presented the finished product to the Clifton Town Council. These brochures, donated to the Town of Clifton, will be sent to all 65 Arizona Office of Tourism (AOT) Visitor Centers throughout the State.
Ray and Jeanette West, Directors of BACCA, created and designed the brochure to promote tourism for both the Clifton and Morenci area. BACCA promotes tourism, businesses, environmental and historical preservation. This new brochure serves as a vivid illustration of the many sights to see and visit while in the area.
These new brochures will also be on display at the Clifton AOT Visitor Center located in the Historic Clifton Train Depot, an iconic symbol of Clifton. The brochures will also be on display for distribution at a variety of local businesses throughout Clifton and Morenci.
The AOT recently bestowed State certification on the Town of Clifton Visitor Center after a rigorous inspection. The Clifton Visitor Center features over a hundred brochures covering all the regions in the state, Northern, Western; Southern, Central (including the Phoenix metro area), and of course the Eastern range of Arizona. The Clifton Visitor Center is staffed by an all-volunteer cadre of supportive local residents. Jeanette West serves as the Manager along with volunteers Rowena Nelson, Laura Washington, Becky Scott, Esther Jackson and Joe Pena.
This beautifully illustrated full-color brochure highlights Clifton Rails and Morenci Rocks, and uses a whimsical approach to showcasing the neighborhood. An Arizona Eastern locomotive, is superimposed over the image of the Historic Clifton Train Depot, with the mining hills glistening above both on the cover of the brochure. Barbara Ahmann and Don Lunt provided the photography. An exquisite painting by Victor Navarro highlights local landmarks with a imaginative description of things to do and places to go.
The brochure features an illustrated fold out map with realistic renderings of places to see and where to shop. The graphics work was created by Dillon at CMI of Safford.
BACCA thanks Freeport Mc-MoRan for providing a grant to offset much of the costs associated with the development of this important tourism brochure. The Town of Clifton and the listed businesses made it possible for BACCA to design and print an initial run of 15,000 copies.
The Clifton Visitor Center is located at 100 N. Coronado Blvd. Hours of operation are Thursday through Monday, 9:00 am to 5:00 pm. The center offers a wide array of maps, brochures and magazines for both Arizona and New Mexico. One can also find FMI Activity Guides and Economic Development Information among the items offered to the public.